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future goal
Now that Selène has consolidated its position both on the Italian and overseas markets and earned its products a place in the Italian medium-high segment, it has set itself some new and ambitious goals:
Service
Company marketing policies are to be honed to give service top priority: excellent product efficiency and service standards that include first-class organisation and quality, punctual deliveries, constant scrutinising of market trends and new industry ideas; the target is to be able to offer new collections every 2 – 3 months, instead of the current 5 – 6 months.
new technology
The production department has to be developed so that it can fashion the new materials, e.g. metals, which are emerging onto the market: the aim is to integrate them into production so that the company can manufacture all its own fixtures.
New markets
After achieving its distribution targets in Europe, Selène set its sights on key sales goals in Asia and the American continent. Over the next few years, Selène hopes to further penetrate these markets with a more upbeat sales policy, which met with considerable success in the late 1990s. Excursions into the emerging Eastern and South American markets are also planned for the near future. Selène aims to spearhead its dynamic expansion plans by using the network of contacts it has built up by participating in important associations, such as Assoluce, Unindustria and the Invexport consortium.
